Ad Specifications

Two Twelve International supports all IAB ad formats

Display Ads

In-Banner: All text and graphics stay within ad unit.
Expandable Banner: Ad expands beyond its original size upon user or host initiation.
Pop-under: Ad that appears over or under the page in a separate browser window.

Standard GIF / JPEG and Flash

Ad Placement / Unit  Ad Size Max File Size
Max File Size
Leaderboard 728 x 90 35K 50K
Rectangle 300 x 250 35K 50K
Skyscraper 120 x 600 35K 50K
Wide Skyscraper 160 x 600 35K 50K
Pop-under 720 x 300 35K 50K

Rich Media – Expandables

Ad Unit Initial
Ad Size
Initial Max
File Size
Ad Size
Final Max
File Size
Panel Expand
Leaderboard 728 x 90 40K 728 x 270 100K Down
Rectangle 300 x 250 40K 500 x 250 100K Left or Right
Skyscraper 120 x 600 40K 300 x 600 100K Left
Wide Skyscraper 160 x 600 40K 300 x 600 100K Left



Ad Unit Dimensions File Type Max File Size
Streaming Video 640 x 480
(4:3 aspect ratio)
.mov, .avi, .mp4 2 MB
Companion Banner Ad 300 x 250 .gif, .jpeg, .swf GIF/JPEG 20K


Details and Guidelines


  • Only user-initiated audio allowed
  • Must contain clearly visible mute/stop functionality


  • Must contain visible stop/play and pause or mute functionality
  • Accompanying audio for video ads should be user-initiated
  • Maximum play time allowed is 30 seconds


  • 15 second animation
  • Back-up .gif or .jpeg files

Expandable Ads

  • User-initiated expandables should be on mouse over or click and should support a close button and minimize on mouse-off
  • Expandables must have a close button

Rich Media

  • 5 loop max
  • 15 second animation
  • Close button clearly visible

Support for 3rd Party Code

  • Support for most 3rd party ad agency code
  • Standard Tags (IMG/HREF URLs)
  • Must allow publisher click tracking
  • Please note that 3rd party code that uses the ILAYER cannot be served without removing the ILAYER portion

Synched Ad

  • Client must supply all three in page sizes per the specifications listed above. (728×90, 300×250 and 160×600)
  • If the units are going to "interact" with each other, client must time their animations accordingly. Two Twelve International will ensure that all units begin animation at the same time

What our customers are saying:

“Two Twelve International does a great job promoting and branding our premiers. Everything gets done a quickly. We are very happy with the results we get every time."
- Warner Bros
"The value of Two Twelve International is tremendous. Tracking ROI through our advertising with you is second to none. Thank you for your exclusive service."
- Revlon
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